Allspamme, Texas Stadium, CC BY-SA 4.0
Texas Stadium opened its doors on October 24, 1971, as the new home for the Dallas Cowboys. Designed to replace the Cotton Bowl, it was built to provide the Cowboys with a dedicated facility that reflected their growing stature in the NFL. The city of Irving was chosen as the site due to its strategic location near Dallas-Fort Worth, making it easily accessible for fans across North Texas.
At the time of its construction, the stadium cost $35 million, a significant investment that reflected the ambition of both the team and the city. From day one, Texas Stadium was intended to be more than just a football field—it was a statement.
The opening ceremony featured a Billy Graham crusade, marking the stadium’s initial official event. You’d appreciate the significance of this moment, as it set the stage for Texas Stadium’s future as a major venue. Shortly after, the Dallas Cowboys claimed victory against the New England Patriots in the inaugural NFL game, further solidifying the stadium’s place in the hearts of fans.
Architectural Features
With its unique architectural design, Texas Stadium captured the imagination of sports fans and architecture enthusiasts alike. Designed by architects J. Erik Jonsson and George Dahl, the stadium’s most distinctive feature was its partially domed structure with a massive hole in the roof, a bold design element that symbolized “the sky’s the limit.”
This open-air concept not only defined its visual identity but also improved the comprehensive fan experience by allowing natural light to flood the interior, creating an unforgettable atmosphere during games. Similar to the stadium features and capacity of BBVA Stadium, which was designed with modern amenities, Texas Stadium also prioritized the spectator experience.
Inside, Texas Stadium could accommodate approximately 65,675 spectators, with seating arranged in two tiers. This thoughtful layout guaranteed that fans had peak views of the action, no matter their location. Moreover, the stadium boasted modern amenities for its time, including:
- Two DiamondVision Scoreboards: These high-quality visual displays kept fans engaged with replays and live updates.
- 381 Luxury Suites: Offering an exclusive experience with private seating and premium services.
- Dedicated Stadium Club: A space where fans could enjoy refreshments and socialize.
The iconic blue walls and white stars of Texas Stadium became synonymous with the Dallas Cowboys and Texas sports culture, leaving a lasting legacy.
Cowboys’ Memorable Games
Texas Stadium wasn’t just an architectural marvel; it was the stage for countless unforgettable moments in Dallas Cowboys history. From its opening game victory over the New England Patriots in 1971, the stadium became synonymous with the Cowboys’ legendary playoff triumphs and historic rivalries. Those who stepped into Texas Stadium weren’t just entering a venue; they were joining a legacy of excellence and victory.
The Cowboys clinched five Super Bowl victories during their time at Texas Stadium, with seasons culminating in 1972, 1978, 1993, 1994, and 1996. These triumphs cemented the Cowboys’ status as one of the most successful franchises in the NFL. You can’t forget the day Emmitt Smith set the NFL’s all-time rushing record of 18,355 yards right on that field, proof of the stadium’s role in football history.
Texas Stadium also hosted numerous unforgettable playoff games, including several NFC Championships. Each game was a battle, rich with historic rivalries that kept fans on the edge of their seats. The stadium’s aura made every match feel like a chapter in a grand saga, where legends were born and heritages were forged.
Cultural Significance
Consider these cultural milestones:
- Television Stardom: Texas Stadium gained international recognition due to its feature in the opening credits of the TV series “Dallas.” This exposure not only enhanced the stadium’s fame but also cemented its place in global pop culture.
- Advertising Legend: The memorable Mean Joe Greene Coca-Cola commercial, filmed at the stadium, became a lasting piece of American advertising history, showcasing the stadium’s broad cultural reach.
- Cultural Phenomenon: Hosting the 1980 “Who Shot J.R.?” episode viewing made Texas Stadium a focal point of pop culture, attracting over 350 million viewers worldwide.
Moreover, it served as a community hub in Irving, hosting graduations and concerts, creating a tapestry of shared memories. The stadium wasn’t just a physical landmark; it was a cultural guidepost.
Noteworthy Events
A multitude of memorable events unfolded at Texas Stadium, making it a significant venue in sports and entertainment history. One of the most notable historical milestones was Super Bowl XII in 1978. The Dallas Cowboys faced off against the Denver Broncos, marking a crucial moment not only for the stadium but also for the Cowboys as they clinched victory in front of an electrified crowd.
Another unforgettable event was when Emmitt Smith became the NFL’s All-Time Leading Rusher. Achieving a staggering 18,355 yards, Smith’s record-breaking performance at Texas Stadium is etched in the annals of sports history. This incredible feat remains a benchmark for aspiring athletes worldwide.
The stadium wasn’t just about sports; it was a cultural icon. It appeared in the opening credits of the famous television series “Dallas,” further embedding itself in pop culture. The filming of the legendary Mean Joe Greene Coca-Cola commercial there added to its fame, becoming an advertising milestone.
In the domain of music, Texas Stadium hosted famous performances by rock legends like the Allman Brothers and Joe Walsh. These concerts solidified its status as a premier entertainment venue, drawing fans from far and wide.
Transition to New Stadium
Leaving behind a legacy of community spirit and shared memories, the next chapter for the Dallas Cowboys began with their move to AT&T Stadium in Arlington. After 38 years at Texas Stadium, the team sought a venue that could offer modern amenities and facilities, enhancing fan experiences and providing the comforts and conveniences that contemporary audiences expect. This shift marked the end of a period when the final game took place on December 20, 2008.
The decision to relocate wasn’t just about upgrading; it was also about the economic impact. Funding for AT&T Stadium was approved in November 2004, reflecting the necessity of a venue that could accommodate more fans and bring in supplementary revenue streams for the team and the surrounding community.
By moving to Arlington, the Cowboys aligned themselves with a broader trend from the late 1990s and early 2000s, where many franchises aimed for state-of-the-art stadiums.
Decline and Demolition
You might remember Texas Stadium as more than just a venue; it was a symbol of football greatness and community pride. But after the Dallas Cowboys moved to AT&T Stadium in Arlington following the 2008 season, the once-iconic landmark began to show its duration. The stadium’s deteriorating condition was evident as it fell into disrepair, becoming increasingly neglected without the Cowboys’ presence.
The demolition process was inevitable, and on April 11, 2010, Texas Stadium met its dramatic end. The Jacobs Engineering Group recommended using nearly 3,000 pounds of dynamite for a safe demolition. This event didn’t go unnoticed; thousands of fans and former Cowboys players gathered to witness the historic moment, marking the end of an epoch in Texas sports history. ESPN’s Chris Berman emceed the farewell event, underscoring the stadium’s significance in the community.
Legendary Players and Moments:
- Roger Staubach: Known as “Captain America,” Staubach led the Cowboys to multiple playoff appearances and a Super Bowl win while calling Texas Stadium home.
- Emmitt Smith: The NFL’s all-time leading rusher achieved many of his record-breaking milestones on this field.
- Troy Aikman: As quarterback, Aikman helped secure three Super Bowl titles for the Cowboys, making Texas Stadium a fortress for the team.
The stadium was also the site of iconic plays, such as the Hail Mary pass in the 1975 playoff game against the Minnesota Vikings, a moment that forever cemented the Cowboys in NFL lore.
Visitor Information
Although the stadium is gone, fans can still connect with its history through several avenues:
- AT&T Stadium Tours: Many of the artifacts and memorabilia from Texas Stadium have been relocated to AT&T Stadium in Arlington. Visitors can see these items on guided tours.
- Dallas Cowboys Museum: The Cowboys’ museum also features exhibits dedicated to Texas Stadium, ensuring its story is preserved for future generations.
- Historic Markers: The site of the former stadium in Irving includes markers that honor its significance.
Final Thoughts
While modern stadiums like AT&T Stadium have taken the torch, the spirit of Texas Stadium lives on in the memories of those who witnessed its magic. It remains a shining example of how a single venue can capture the hearts of millions and become an enduring part of sports history.
