Fort Worth’s Spice Merchant: The 150-Year History of Pendery’s

Pendery’s, Fort Worth’s oldest continuously family-owned business, began in 1870 when DeWitt Clinton Pendery arrived from Cincinnati with distinctive spice and chile blends. For 150 years, five generations have maintained his legacy, evolving from mail-order circulars to e-commerce while preserving authentic flavors. Their signature Chiltomaline blend helped popularize Texas chili and fueled championship cooks. You’ll discover how this historic Fort Worth shop connects the flavors of frontier Texas to today’s culinary innovations.

From Cincinnati to Fort Worth: The Journey of DeWitt Clinton Pendery

Few American business stories begin with a bullet knocking off the founder’s hat. Yet that’s how DeWitt Clinton Pendery is remembered arriving in Fort Worth in 1870. Coming from a family with grocery roots in Cincinnati, Pendery reached the Texas frontier by stagecoach, dressed in a frock coat and silk top hat.

His elegant Eastern appearance clashed with local cowboy culture, prompting one to shoot his hat from his head. Pendery’s calm reaction earned instant respect in his new home.

He brought with him not just merchandise but Midwestern influences that shaped his unique chile-forward blends, merging those traditions with Texas tastes to create something new. His business grew alongside the city after the  Texas and Pacific Railway reached Fort Worth in 1876. By the 1890s, Pendery was selling his chile blends to local cafes, hotels, and residents throughout the area.

Frontier Beginnings: Establishing Texas’ Premier Spice House

The wild streets of 1870s Fort Worth provided an unlikely stage for what would become Texas’s most enduring spice legacy. Despite initial mockery of his refined appearance, Pendery quickly earned respect through composed demeanor and dependable trade. He established his business during Fort Worth’s transition era, as the T&P Railway spurred regional growth.

By the 1890s, Pendery had turned family expertise into a thriving Texas enterprise, distributing spice and chile blends via mail-order circulars to hotels, cafes, and home cooks. His focus on authentic regional seasonings filled a vital niche in the developing culinary landscape. His original seasoning Chiltomaline gained popularity as the business evolved from general goods into a specialized spice merchant.

Pendery’s commitment to quality and innovation created more than a business—it launched a five-generation legacy that remains the oldest family-owned retail enterprise in Tarrant County.

The Art of Blending: Signature Spice Creations

Since the 1870s, Pendery’s mastery of spice blending has transformed simple ingredients into complex flavor profiles that define Texas chili and barbecue. The signature Chiltomaline remains a cornerstone, while competition-tested blends have earned favor among championship chili cooks.

What sets Pendery’s apart is balance and freshness. They select ground chiles, cumin, and garlic with care, then toast or condition chile pods to deepen flavor. Their quality assurance extends to shelf-life through barrier packaging and controlled storage. The company offers dozens of ground chiles and whole dried varieties to satisfy professional chefs and home cooks alike.

You’ll find their expertise spans hundreds of products, from competitive chili seasonings to barbecue rubs. Whether you want the fire of a hot competition blend or the mellow notes of a Fort Worth Light style, Pendery’s delivers consistent excellence.

Five Generations of Flavor: A Family Legacy

Pioneering entrepreneur DeWitt C. Pendery established more than a spice business in 1870—he planted a culinary dynasty that would flavor Texas for the next century and a half.

This remarkable family longevity has thrived through five generations, each upholding DeWitt’s standards while adapting to changing markets. His early newspaper advertising for Chiltomaline in the 1890s showed marketing savvy. From DeWitt’s bold entrance to Mary Pendery Haggerty’s catalog growth and digital expansion, each leadership handoff preserved tradition while embracing evolution.

Today, DeWitt’s descendants—led by Clint Haggerty—continue the legacy, overseeing a collection of 300+ spices that includes championship chili powders and chef-collaboration blends—tangible proof of Fort Worth’s oldest family-owned spice merchant’s enduring relevance.

Chili Champions and Culinary Partnerships

At the heart of Pendery’s enduring success is its deep connection to competitive chili—a relationship that turned a spice house into a cornerstone of Texas chili culture. Champions across CASI and ICS circuits credit Pendery’s distinctive blends, effectively serving as brand ambassadors on the trail.

You’ll find Pendery’s influence at sanctioned events and company-sponsored cookoffs that raise funds for local charities and celebrate Texas foodways. Winners go on to prestigious competitions, and top contestants regularly rely on Pendery’s powders and custom mixes. These long-running partnerships have supported charities while reinforcing quality standards across divisions with their own entry criteria.

The Evolution of a Taste Merchant: Product Range Through Time

Pendery’s product line spans 150 years of American culinary history, evolving from DeWitt’s initial offerings in 1870 to today’s expansive collection of specialized seasonings.

Their assortment has maintained a commitment to freshness and purity while responding to market trends. Staples include smoky paprikas and numerous chile varieties prized by culinary enthusiasts. From Chiltomaline—one of the earliest widely marketed chili powders—to today’s slate of competition-inspired blends, the company balances tradition with innovation.

What began as wooden cases and glass bottles shipped via stage routes has become an extensive lineup of spices, chef-created blends, and gourmet items—yet still honors the handcrafted approach that built Pendery’s reputation.

Marketing Through the Decades: From Stagecoach Circulars to Digital Commerce

As Pendery’s products evolved, so did its marketing. You can trace the path from early mail-order circulars and newspaper ads to 20th-century catalogs and today’s robust online presence.

Early storytelling emphasized quality (and period medicinal claims) and distinctive packaging that set them apart. As the 1900s progressed, mail-order catalogs extended their reach well beyond Texas, cultivating a loyal national customer base. In the digital era, e-commerce preserved the century-old tradition of direct-to-customer service while meeting modern expectations. Associations with notable chili champions and regional chefs provided authentic testimonials that reinforced the brand’s standing.

The Iconic Eighth Avenue Location: A Historic Landmark

For decades, Pendery’s retail presence anchored Fort Worth’s south side along Eighth Avenue, contributing to the neighborhood’s historic bungalow streetscape. In recent years, the shop relocated within Fort Worth—today welcoming customers from its Cultural District/Montgomery Street area—yet the intimate, house-like retail feel remains.

As Fort Worth’s oldest family-owned retail business, the site is more than a store—it’s a physical connection to the city’s past. The preserved, home-scaled setting enhances the historic streetscape while continuing to serve culinary enthusiasts and professional chefs alike.

Despite changing retail trends, this landmark brand remains a cultural hub where history meets contemporary culinary culture, drawing visitors who value both local heritage and specialized spices.

Pendery’s Impact on Texas Culinary Traditions

No serious history of Texas cuisine can ignore Pendery’s profound influence. For over 150 years, this Fort Worth institution has shaped the Texas flavor profile recognized today. Their chili powders—beginning with Chiltomaline in the 1890s—helped standardize the pantry for chili, barbecue, and Tex-Mex cooking.

You’ll find Pendery’s spices in championship recipes from Terlingua and beyond. Their 300-spice inventory supports both traditional home cooking and professional innovation. Collaborations with chefs have produced signature blends that evolve Texas cuisine while honoring its roots.

Whether you’re competing in cookoffs or cooking Sunday dinner, Pendery’s freshness and purity are synonymous with Texas culinary identity—a living link to generations of Lone Star cooking.

Preserving Quality While Embracing Innovation: The Pendery Business Philosophy

Two enduring principles have guided Pendery’s through 150 years: uncompromising quality and thoughtful innovation. While maintaining its Fort Worth presence, this family ownership balances tradition with modern practices.

You’ll notice their commitment in every product:

  • Stocking 300+ spices with grades to suit discerning customers

  • Offering competition-inspired chili powders trusted by cooks

  • Developing custom regional blends with chefs

  • Evolving from mail-order to online catalogs without sacrificing service

Their deep community engagement remains evident as they collaborate with local chefs and home cooks while preserving the iconic top-hat logo. The Haggerty family assumed day-to-day leadership in the 1980s and has since sustained steady growth—proof that a 19th-century brand can thrive in the 21st century.