The Austin Gilgronis, a Major League Rugby (MLR) team based in Austin, Texas, has undergone several transformations since its founding in 2017. Originally known as the Austin Elite, the team has experienced challenges on and off the field but remains a cornerstone of professional rugby in the city. As of 2020, the team was rebranded as the Austin Gilgronis under new ownership, ushering in a fresh chapter for rugby enthusiasts in Texas.
Origins and Evolution
The team began as Austin Elite Rugby, becoming one of MLR’s charter members when the league launched in 2018. In their inaugural season, the team played at the Round Rock Multipurpose Complex, located in the northern suburbs of Austin. However, despite their initial excitement, the team faced difficulties both on the field and in drawing large crowds. By the 2019 season, they had relocated to Dell Diamond, the same venue used by the Round Rock Express baseball team. Even with this move, the team struggled, finishing the 2019 season winless with a dismal 0-16 record and attendance that rarely exceeded 1,000 fans per match.
In an effort to revitalize their brand, the team adopted the name Austin Herd in late 2019. But before they could even play a game under the new name, they were acquired by Loyals LLC, an Australian-based company led by CEO Matt Burgess. This change in ownership brought about the most significant transformation yet: the team was rebranded as the Austin Gilgronis in 2020.
The Gilgronis Name and Vision
The name “Gilgronis” comes from an unusual source—it’s a nod to a cocktail that the new ownership group plans to release. While the cocktail itself has yet to make waves, the rebranding is part of a broader strategy to create a more vibrant and entertaining game-day experience. The ownership has taken an ambitious approach, aiming to engage both hardcore rugby fans and newcomers to the sport with high-energy events and activities.
Under the leadership of Matt Burgess, the team has moved to Bold Stadium at the Circuit of the Americas (COTA), a motor racing complex that also hosts soccer and concerts. The new venue, with a capacity of 5,000 seats, is a key component of the team’s rebranding efforts. As part of the ownership’s vision, they are prepared to expand the stadium if attendance numbers grow, ensuring the team can accommodate larger crowds in the future.
Burgess also promises that the Austin Gilgronis will offer more than just rugby matches. Plans for pre-game festivities include BBQ competitions, live performances with fire breathers and human fireballs, cheerleading championships, and more. To attract families and casual fans, ticket prices have been kept affordable, starting at $8 for general admission and $10 for reserved seating. These efforts aim to create a more inclusive and entertaining environment for all attendees.
Team Identity and Mascot
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The Austin Gilgronis’ new logo features the stylized head of a Texas Longhorn bull, symbolizing strength and Texas pride. A Lone Star is prominently placed on the bull’s forehead, further connecting the team to the state’s identity. The team’s colors—sky blue, black, and white—also reflect their fresh and bold approach to professional rugby.
In addition to the updated logo, the Gilgronis introduced a new mascot named Dozer, a bull-like character that adds energy and excitement to their matches. Dozer has quickly become a fan favorite, embodying the team’s fierce spirit and determination on the field.
Circuit of the Americas: Home of the Austin Gilgronis
Bold Stadium, where the Austin Gilgronis now play their home matches, is part of the larger Circuit of the Americas complex, which is primarily known for its motor racing track. COTA is the only facility in the United States that hosts the Formula 1 Grand Prix, and it also features numerous other amenities that make it a multi-purpose entertainment destination.
Key Features of Circuit of the Americas:
- Observation Tower: This 251-foot structure offers stunning 360-degree views of the track and surrounding Austin area. With a 419-step double helix staircase, the tower offers a thrilling ascent and a unique perspective from the top, where visitors can stand on a partially glass floor and look down on the action below.
- Germania Insurance Amphitheater: Opened in 2013, this amphitheater hosts major concerts and events, with a seating capacity of 14,000. It’s a key partnership between COTA and Live Nation, bringing a wide range of musical acts to the area.
- Main Grandstand: Designed by Miro Rivera Architects, this grandstand provides seating for up to 9,000 spectators and includes amenities like restrooms, concessions, and the Velocity Lounge, which boasts a 36-screen video wall for watching the action up close.
- Bold Stadium: Home to both the Austin Gilgronis and the Austin Bold FC soccer team, Bold Stadium has a seating capacity of 5,000. Its intimate atmosphere allows fans to get close to the action, and it’s strategically positioned between the Grand Plaza and the Amphitheater, ensuring easy access for all visitors.
Looking Ahead
The Austin Gilgronis’ future is bright, with their rebranding, new ownership, and enhanced matchday experience. Despite past struggles, the team is poised to grow its fan base and make its mark in Major League Rugby. By combining Texas culture, rugby tradition, and innovative entertainment, the Gilgronis are working hard to become a fixture in the Austin sports scene.
As they continue to build momentum, the Austin Gilgronis hope to draw larger crowds, deliver thrilling matches, and establish themselves as a competitive force in the league. With the continued support of their fans and community, the team’s new chapter is just beginning.
