Howler Brothers blends surf-inspired style with Texas cool through their distinctive outdoor apparel. Founded in 2011 by friends Chase Heard and Andy Stepanian, the brand emerged from their shared passion for surfing and adventure.
Their signature gaucho shirts feature unique embroidery of alligators, crawfish, and other natural elements. This Austin-based company has cultivated a devoted following who appreciate both technical performance and laid-back aesthetics. Discover how a bluegrass band evolved into an iconic clothing brand.
The Texas-Based Brand With Coastal Roots
Few clothing brands capture the intersection of laid-back surf culture and rugged Texas spirit quite like Howler Brothers. Founded in 2011 by University of Virginia friends Chase Heard and Andy Stepanian, the company emerged from their shared passion for surfing, outdoor pursuits, and bluegrass music.
The brand’s name pays homage to howler monkeys, while their mantra “Heed the Call” reflects the founders’ enduring friendship. What makes Howler Brothers apparel distinct is its unique fusion of surf punk and Western aesthetics.
Their signature gaucho shirts feature meticulously embroidered alligators, crawfish, pelicans, and piñatas—creating instantly recognizable designs that resonate with outdoor enthusiasts.
This Texas-based label has transcended typical clothing status, building a devoted following whose passion runs deep enough for Howler-inspired tattoos. The company draws inspiration from Texas’ natural wonders such as Palo Duro Canyon and Padre Island National Seashore, reflecting the state’s diverse landscapes in their designs.
From Bluegrass Band to Outdoor Apparel Icons
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Before Howler Brothers became an iconic outdoor apparel brand, Chase Heard and Andy Stepanian were picking banjos and strumming guitars in their bluegrass band “Wrinkle Neck Mules.”
Founded in 1999 while the duo attended the University of Virginia, the band served as more than just a creative outlet—it became the unexpected catalyst for their future clothing venture.
The Western shirts they wore during performances and fishing trips sparked inspiration that culminated in launching Howler Brothers in 2011. Their distinctive style merges surf punk with Western influence, featuring embroidered wildlife like alligators and pelicans.
Their surfing adventures in Costa Rica further shaped their design philosophy. Their embroidered motifs often include native Texas wildlife such as the Texas Horned Lizard, known for its spiky scales. Today, they’ve expanded beyond clothing to surfboards and collaborations with musical acts, building a fanbase so dedicated that some even wear Howler Brothers tattoos.
Signature Gaucho Shirts and Unique Design Elements
At the heart of Howler Brothers’ identity lies their legendary gaucho shirts, showcasing intricate embroidery that captures the spirit of outdoor adventure. These coveted pieces blend surf punk flair with Western styling through meticulously crafted designs featuring alligators, crawfish, pelicans, and playful piñatas.
Each spring, devotees who heed the call of Howler’s design ethos eagerly await 3–4 new gaucho styles. Once discontinued, these shirts become collector’s items, often commanding 3–4 times their original price on resale markets.
The brand’s devotion to memorable, nature-inspired apparel has cultivated exceptional loyalty—some fans even sport Howler tattoos. These signature shirts aren’t just clothing; they’re wearable art representing the perfect union of Texas charm and surf culture.
Land Cruiser Collaboration: Adventure-Ready Gear
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Howler Brothers teamed up with Toyota Land Cruiser in 2024 to launch a collection that embodies the adventurous spirit of both brands. Inspired by off-road adventures in Costa Rica, this limited-time release celebrates the return of Toyota’s legendary 4×4 with surf-influenced style.
You’ll find high-performance, quick-drying pieces ranging from $5 stickers to a premium $195 cotton/spandex jacket with pearl snaps designed for the outdoors. The collection launches just in time for Father’s Day, offering everything from graphic tees to adventure-ready hats for your next rugged getaway.
This collaboration reflects Howler Brothers’ cult status—the same fans who’ve invited founders to weddings and gotten brand tattoos now have gear that honors those muddy trails and unforgettable moments with their vehicles.
Technical Performance Meets Laid-Back Style
While many outdoor brands force you to choose between utility and aesthetics, Howler Brothers bridges both with their functionally stylish approach to gear. Their signature 60% cotton / 40% polyester blend provides comfort and durability for extended use in outdoor environments.
The Cruiser x Howler collection exemplifies this harmony, producing pieces that complement Toyota’s rugged heritage while keeping with Howler’s relaxed vibe. You’ll appreciate how the distinctive graphics remain vibrant through repeated washing, ensuring your gear looks sharp and performs well.
Whether you’re blazing trails or soaking in scenic views, this apparel supports your adventurous lifestyle without sacrificing the casual cool that defines the Howler Brothers brand.
Building a Passionate Community Beyond Clothing
Few brands inspire the kind of devotion that transforms customers into lifelong ambassadors, but Howler Brothers has accomplished just that.
What began in a garage studio has grown into a movement powered by fans who don’t just wear Howler Brothers—they embody it.
The evidence? Loyal followers have invited the founders to weddings and even committed to permanent Howler-inspired tattoos. This emotional connection goes beyond conventional brand loyalty, creating a community rooted in shared passions for music, outdoor adventure, and distinctive Western-surf identity.
As the company expanded from its modest beginnings to multiple Austin retail locations, so too did its product range—now including surfboards and coffee-table books. This growth reflects Howler’s desire to evolve beyond clothing while remaining true to the authentic spirit that continues to resonate with its devoted audience.